PARCE ZINE

INDUSTRY

FASHION PUBLICATION

DELIVERABLES

Advertising Campaign
Visual Identity System
Storefront Concept
Brand Extensions
Marketing Assets
Business Cards
Printed Zines

ABOUT

PARCE, meaning “friend,” is my personal clothing brand developed in 2017. It began as a zine documenting the local skateboarding community through various medias and has since evolved into a lifestyle label producing apparel, decks, and printed zines. The brand supports local skateboarding communities, youth culture, and visual storytelling.

CHALLENGE

Over nearly a decade, the project has evolved into a cohesive brand and archive of a unique community. A continued focus has been expanding across multiple mediums, alongside developing distinct products for each release to keep drops refreshing and engaging.